Mar 3, 2008

Starbucks in North America closes 3 hours for learning

Starbucks in the United States took a rather drastic move: they closed ALL of their coffee houses for 3 hours to educate all staff on how to make a great coffee.

Elliott Masie has a 8 minute video on the Starbucks experience:
http://www.masieweb.com/starbucks

Can the folks at Starbucks maybe share the business case they used to convince top management of investing 3 hours and actually pausing business for that? I'd love to be able to come up with the right justification for that.

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