Jun 28, 2008

Does content still have value?

Answer: yes. But the willingness for the consumers of it to pay for the content is going way, way down, to the point that content itself will be offered for free, and additional services around will make the money. It is what the music industry is struggling with (the revenue is in the concert tours not the songs), and it's in fact an old prediction of the Internet bubble gurus. They weren't wrong about everything.

This blog (Will at Work) explains why learning will not escape this trend and makes some predictions. I think everyone in our industry should read this, whether or not you agree.


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