We use the well known ADDIE model for learning content creation: Analysis, Design, Development, Integration/Implementation and Evaluation. Many other companies in the sector stick with it. It may not be the ideal model, but is has proven to work and to deliver results. Similar to the application development world, alternative models are suggested because the world evolves at an increasing pace and this model forms an obstacle.
I found a quote that describes my sentiments on 'ADDIE or not' quite well. It is by Marc Rosenberg.
It's like that old definition of democracy. It's the worst form of
government-except for all the other kinds. Instructional System Design (ISD) is
the best thing we have, if we use it correctly.
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