- Phase 1: Inform, generate awareness = answering the what, why, how, who, when and whatsinitforme questions, via posters, emails, presentations, speeches, etc
- Phase 2: Involve, generate involvement = change attitudes and behaviors and start with key influencers. You can use meetings, road shows, lunches, etc
- Phase 3: Integrate, generate commitment = make sure the change is accepted as the norm, for example linking it in with the current performance evaluation, key initiatives, processes, etc
May 15, 2009
The May edition of 'E-learn magazine' mentions the I3 Change Implementation model in its article 'e-learning means change'. In the 6c learning model, I refer to 4C as context, and adapting to your company's context. Change management is one of the ways to do that. I3 simplifies change implementation to inform, involve, integrate.