May 15, 2009

I3 change implementation model

The May edition of 'E-learn magazine' mentions the I3 Change Implementation model in its article 'e-learning means change'. In the 6c learning model, I refer to 4C as context, and adapting to your company's context. Change management is one of the ways to do that. I3 simplifies change implementation to inform, involve, integrate.

  • Phase 1: Inform, generate awareness = answering the what, why, how, who, when and whatsinitforme questions, via posters, emails, presentations, speeches, etc
  • Phase 2: Involve, generate involvement = change attitudes and behaviors and start with key influencers. You can use meetings, road shows, lunches, etc
  • Phase 3: Integrate, generate commitment = make sure the change is accepted as the norm, for example linking it in with the current performance evaluation, key initiatives, processes, etc

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