Learning can make an argument

This graph comes from Datanews, a local weekly IT magazine. It lists the education budget per employee for the major Belgian IT companies.

So, why would you select, say, IBM to outsource your IT to instead of EDS? IBM employees get more than double of the education every year. That is strong evidence they are more competent and knowledgeable on the latest developments.

Learning can make a sales argument too. We don't use that enough.